Free dossier · every stat source-verified

Sales follow-up statistics that survived source verification.

Ten statistics, every one traced to a primary source — and six famous ones we cut because they couldn't be. It opens with a correction: the "Harvard 5-minute study" isn't from Harvard. The real Harvard study is better.

• —100× contact, 21× qualify — contacting within 5 minutes vs 30 (Oldroyd / InsideSales, 2007 — the study everyone misattributes to Harvard).
• —Only 37% of companies respond within an hour; 23% never respond — the real Harvard study (HBR, March 2011, 2,241 companies).
• —93% of converting leads were reached by the 6th call attempt — Velocify, the true origin of the six-attempt rule.
• —Six myths named and cut — including “80% of sales need 5 follow-ups,” which traces to a blog column, not a study.

Built to be forwarded

The use case is a sales leader putting numbers in front of a team or a manager who still believes follow-up is a discipline problem. Clean citations, vendor-funded research labelled as such, and the myths named so you don't quote them by accident.

Free. One email. Forward it to whoever needs convincing.

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